Client: F&W Publications, Inc.
Article: "Maximize Your Screenplay's Star-Power "
Writer's Digest (Scriptwriting Basics), June 2004

You need your advertorials, op-eds, and white papers written by an experienced journalist and published author.
Writer's Digest is the dominant information source for aspiring writers. An article in WD gives you "guru" status, so it was an honor to place several pieces in the magazine, as well as in specialized offshoots, like the quarterly Screenwriting Basics.

It's a quick dose of the way I'm thinking about the challenges and rewards of marketing communication in today's internet-driven business environment.
