DSI Communication
Communication Skills Training Website
Chapel Hill, North Carolina
Web Copy
You need a writer for the web whose copy instantly draws attention – and keeps it.
Is Your Internet Text Web Worthy?
Good internet marketing copy halts the web searcher's mad dash through cyberspace. It needn't be short--once they've found you, many visitors want as much information as you can give them. At least that's what they'll tell you.
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Actually, surfing habits have developed in a way that demands snippets. The average stay on any given web page is 2-3 seconds. What to do?
The answer is: write for maximum real-time exchange, using clear prose, minimal embellishment, and a strong dose of voice--friendly, but authoritative. Not easy, but with the almost immediate increase in web traffic and sales, certainly worth it.
My Partial Client List
If you like what you see here...
It's a quick dose of the way I'm thinking about the challenges and rewards of marketing communication in today's internet-driven business environment.