Video
SERIES OF IMAGES:
GREAT CLASSIC-ERA ATHLETES IN ACTION...
BABE RUTH...
JOE LOUIS...
LARRY BIRD...
MUHAMMAD ALI...
TIGER WOODS ON THE FAIRWAY...
TIGER HITTING
TOURNAMENT-WINNING PUTT
MORE ATHLETES IN THEIR PRIME...
JUXTAPOSE SHERATON "STYLE"
SHOTS WITH RECOGNIZABLE CHAMPS IN ICON PERFORMANCES
TIGER...
SHARAPOVA...BECKHAM...
ASTAIRE...
BARISHNYKOV...
SHERATON HOTELS: ELEGANT, SUPER-STYLISH IMAGES...
BUILD SHERATON LOGO |
Audio
NARRATOR:
Style...grace...the unexpected delight.
Something more...something
different.
It's hard to pin down, but we all know it when we see it.
It's the unique manner that
every champion displays.
As recognizable as a
fingerprint.
As mysterious and special
as a diamond.
Tiger Woods stalks the fairway effortlessly--like
a perfectly coordinated animal.
Something about him looks
like a champion ought to look...
And when he wins--
SFX: TREMENDOUS CHEER FROM GALLERY
NARRATOR:
What can you say but...he's got it. He's got style, the indefinable special quality that makes the legends—
Nicklaus...Stewart..Tiger...stand taller than their competition.
Style says: ..."We are uniquely
us, and that's good enough to be best."
Style means never having to strain... to imitate...
to overdo.
Style gives being "Number One"
the look of ease...
of elegance...
of effortless grace.
Style is the royal road... the signature performance...the
unmatched top of the line.
Style is Tiger Woods...Maria
Sharapova...
David Beckham...
Fred Astaire...
Mikael Barishnykov.
The finest, most impressive
performers a civilization can
produce.
Sheraton has developed its own
unique style...one that's recognized all over
the world for matchless performance...wherever people travel.
There is nothing like the
Sheraton experience, and no way
to describe it in a
single word, except...style.
Pure style.
We've got it..
Along with finest, most
impressive performers a civilization can produce.
Sheraton. We've got style. |
