RTI International
Annual Report 2003
Research Triangle Park, NC

The annual report is perhaps the most crucial marketing document of your year. Have it written by a professional.
RTI International is a
sprawling nation of research fiefdoms housing thousands of
projects in the applied and social sciences.
Worldwide operations in 30 or 40 unrelated project areas all vie for attention, so the
Annual Report s usually a bear of a job--and not a project busy staffers relish.
To keep it fresh, RTI often outsources the writing to a freelancer.

It's a quick dose of the way I'm thinking about the challenges and rewards of marketing communication in today's internet-driven business environment.
