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Winning Minds

Reader's Digest International wanted to distinguish themselves from their co-brand, Reader's Digest US.
Their pitch...that all over
the world folks learn and
practices their English using Reader's Digest International.

My Partial Client List

Client list - Bill Henderson

If you like what you see here...

It's a quick dose of the way I'm thinking about the challenges and rewards of marketing communication in today's internet-driven business environment.

 


Client: Reader's Digest International
Multimedia Opener, Annual Meeting
Focal Point Productions, Inc., New York, NY

Video

ANIMATED GRAPHIC SEQUENCE: READER'S DIGEST COVERS BECOME "OPEN DOORS"

 

 

MONTAGE:
READERS OF ALL AGES, IN LIBRARIES...

SCHOOLS...

HOMES...

READER'S DIGESTS BEING READ BY PEOPLE OF MANY COUNTRIES, MANY CULTURES.

 


CULTURAL IMAGES:

THE EXOTIC...

THE FAMILIAR...

THE INTIMATE...


PANORAMIC: A MULTI-CULTURAL WORLD

Audio

OPENING MUSIC

NARRATOR (VO):
Doors... A way in... A way out...

Doors are our access to the world.
And the world's access to our minds.

But they also protect us. And today, doors are opened
with increasing reluctance.

Journalists know this better than anyone,
because it's their job to open the world's doors...
and keep them open.

 

Every magazine opens a few doors, but there's only one international publication that opens so many...to the minds and hearts of so many readers--over a hundred million every month.

And that's reader's digest international.

Music cue: tempo shift to brighter

NARRATOR (CONT.)
No other print medium reaches so much of the literate world. Reader's digest international enters over thirty million homes, in a hundred and sixty-three countries, opening doors

To the exotic...

The familiar...

The intimate...


Doors that reveal the panorama of the world


(END OF EXCERPT)