Client: Gillette
Superbowl Sales Meeting - Event Opener
Envision Corporation, Boston, MA
Video
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Audio
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Multimedia
Multimedia events must be well scripted. You neee a writer equally fluent in several different forms of media.
Advertising
What qualities make for a multimedia scrip strong
enough to anchor a spectacular event?
Extreme fluency. Rich imagination. A generous gift for language.
There should be complete mastery of tone and pacing: the sound of
momentousness conveyed, but quickly and lightly, not overdone.
And a sense of scale! The ability to raise one's game several notches,
shooting for Bigness, a sense that this moment is very special--but by a steady professional hand.
A must: familiarity with
common application
platforms, like Powerpoint, Final Cut Pro, Final Draft, Dreamweaver, and Flash.
I've written successful meeting and conference openers for Gillette,
Converse, Arrow, the National Air & Space Museum, the State
of Kentucky, and other clients. Every job has drawn heavily on my
production background in music, live theater, filmmaking, radio, and journalism.
My Partial Client List
If you like what you see here...
It's a quick dose of the way I'm thinking about the challenges and rewards of marketing communication in today's internet-driven business environment.