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One-on-One

Mobil wanted something they felt their agency couldn't give them. They were impressed by the United Technologies
series and wanted something in the same style, by the same writers. A moonlighting agency copywriter and I split the writing assignments (as we had
with United Technologies). The scripts went directly into production.

My Partial Client List

Client List - Bill Henderson Freelance Writer


If you like what you see here...

It's a quick dose of the way I'm thinking about the challenges and rewards of marketing communication in today's internet-driven business environment.

 

 


Mobil Oil
60 second national TV spot: "Mobil-Tyco"
Varied Directions, Inc., Rockport, ME

Video

DOCUMENTARY-STYLE
COVERAGE OF
RESEARCH ACTIVITY,
TYCO LAB CONTINUES THROUGHOUT SPOT.

STRESS PARTNERSHIP INTERACTIONS BETWEEN MOBIL AND TYCO RESEARCHERS...


LOGO BUILD: MOBIL-TYCO LOGO

Audio

NARRATION:
At Mobil, part of our business is to search for imaginative new ways to stretch the earth's limited oil supply.

 

So, when tyco laboratories came to us with a new idea for making silicon solar energy cells, we used our imagination and supported their idea, when no one else would.

 

We weren't the only company tyco approached... But we were the only one to back them.


We believe that by the year two-thousand-ten, solar energy, imagination, and our mobil-tyco division, will be helping america save over a million barrels of oil a day.