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"Hewlitt-Packard...a.k.a. Compaq...a.k.a. Digital - it's all Field Service."

HP was the third Big Fish to swallow up the legendary Digital Equipment Corporation Services organization. One of Digital's legacies was a long-running corporate magazine that I wrote for 5 years (over 30 episodes). FSM came as close as you can to creating real entertainment from corporate stories (internal and external) and it was well-liked. Today the web is the obvious medium for that message. I predict more and more video zines as bandwidth becomes less and less of a consideration for corporate networks. Having pioneered the form, I'm ready!

My Partial Client List

Client List - Bill Henderson Freelance Writer


If you like what you see here...

It's a quick dose of the way I'm thinking about the challenges and rewards of marketing communication in today's internet-driven business environment.

Field Service Magazine
Quarterly Video Magazine
Quantic Communications, New Bedford, MA

"FIELD SERVICE MAGAZINE #28"

 


OPENING LOGO SEQUENCE: MUSIC AND ANIMATED GRAPHICS

 

CO-HOSTS, BARRY NOLAN AND MARY LOU SCHRIEBER, DELIVER STORY TEASERS IN GRAPHIC WINDOWS:

 

TEASER #1: BOEING


BARRY NOLAN

A trailblazing new service agreement with Boeing locks out the competition for at least three years.

 

TEASER #2: ENTERPRISE SERVICES VISUALS

 

MARY LOU SCHRIEBER

Support integration...it's becoming one of Field Service's new businesses.

 

TEASER #3: AMHERST COLLEGE VISUALS

 

BARRY NOLAN

And at Amherst, we'll see how Digital's "Educational Initiative" is pioneering an innovative new approach to serving the academic market.

 

LOGO SEQUENCE CONTINUES

 

DISSOLVE TO:

 

LOCATION: BOEING

 

MARY LOU

The place...Seattle, one of America's most attractive cities, where Boeing reigns supreme as the nation's largest single employer.

 

BARRY

Our first-of-it's-kind agreement with the West Coast aerospace giant makes Field Service the sole service provider for Boeing's worldwide Digital systems.

 

MARY LOU

At a reception following the signing, we spoke with several key Field Service players.

 

BOB FAGLAY

("Mgr, Corporate Account Development, Westboro")

(Timecode-02:28:50)

This agreement is a milestone, and not just from a business standpoint. It's a statement by the two companies that we've now established a strategic relationship on a higher plateau that we enjoyed in the past.

 

BOB BROOKS

("Western Area VP of Field Service")

(02:07:02) Quite simply it means that we do what we do best while Boeing can focus on its main business of building airplanes.

 

BOB FAGLAY

(02:26:21) They sum it up as: "we want you to help us build fifty more airplanes a year. That's what your equipment does...we want you to keep it running."

 

BARRY

Although Digital has enjoyed a solid relationship with Boeing for years, a storm of competition within the account recently threatened our share of the service business. The Field Servce Account team decided to go proactive.

 

BOB FAGLAY

(02:30:04) We took four overhead charts, made calls on key executives, key managers, told them very crisply and cleanly what our proposal was, what we would do, what we would ask them to do. Four or five different things that were tailored to what we believed the needs of this customer were. As it turns out, what they signed for today represents precisely those things.

 

[end of excerpt]