Video
MONTAGE:
"GREAT MOMENTS"--
ASTRONAUTS WALK ON MOON...TENZING ON MT. EVEREST...MISS AMERICA CROWNED...MICHAEL JORDAN'S NCAA-WINNING SHOT...
MORE SPORTS HEROS:
FAMOUS "WINNING" MOMENTS...
FILM: MONTAGE OF THE GREATEST, MOST
RECOGNIZABLE PLAYS FROM SUPERBOWLS
STILLS: MORE GREAT SUPERBOWL PLAYS, NOW AS STILL IMAGES
VICTORY CELEBRATIONS
GRAPHIC: DATES ON SHOTS OF OLDER SUPERBOWLS
LAST YEAR'S SUPERBOWL...
MONTAGE: MIX OF
SUPERBOWL ADVERTISING
AND PROMO FROM MAJOR SPONSORS
SHOTS OF PLAYERS, FANS, EMPHASIZING EMOTIONAL INVOLVEMENT
JOINT PCD/SRD PROMO MATERIALS
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Audio
NARRATION:
Some experiences are burned into memory forever.
The unforgettable high points of a career, a life...
Great moments stay with you long after ordinary memories have faded. They are the raw material that gives our thematic promotions their power...
The power to create indelible memories. The power to thrill.
FOOTBALL MUSIC
SOUND MONTAGE: PLAY-BY-PLAY ANNOUNCERS, OVER-THE-TOP ECSTATIC REACTION TO GREAT PLAYS
FADE MONTAGE
NARRATION:
Superbowl!! The unexpected...the superb. The electrifying turn of events.
The unforgetable image.
Every year, fans relive almost twenty seasons of great superbowl action.
Every year, new great moments emerge:
Key plays, unexpected super-achievements
That turn the course of the game.
As a single event, the superbowl is the greatest promotional vehicle of the year. And it's not hard to see why.
For players...for fans...for casual viewers...there is a dimension of excitement surrounding the superbowl that exceeds that of almost any other sports event.
It's awesome event firepower--and this year, for the first time, we can tap it.
This year, pcd joins srd to make gillette's superbowl promotion bigger than ever.
[End of Excerpt]
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