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Taking the Video Plunge

Fisher Scientfic is the dominant presence in worldwide scientific laboratory supply, thus they had never needed corporate image-building. Until, that is, some credible competition popped onto their screen.

In this, Fisher's first video, they were trying something new–to make the case for their unique dominance over any possible competitor.

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Client: Fisher Scientific, Inc.
Testimonial Video: "The Fisher Difference"
Jupiter Productions, N. Chelmsford, MA

MUSIC UP
Graphic opening sequence: animated title build:

MAIN TITLE: "THE FISHER DIFFERENCE”

TITLE dissolves into layered background: scientists, researchers at work in cutting edge research and laboratory and "clean room" environments.

 

Out of this background, a montage of TEASERS (OVERLAPPING) opens:

 

JOHN CUNNINGHAM

The Fisher Difference is a total commitment.

 

JENNIFER HUNT

The Fisher Difference is people, plain and simple.

 

GRAPHIC TITLE SEQUENCE: “THE FISHER
DIFFERENCE”

 

DISSOLVE to fast-paced visual montage of distribution, manufacturing,
and laboratory shots from prominent Fisher operational facilities (Research, Healthcare, Safety).

 

NARRATOR

Heritage. Integrity. Inventiveness. Commitment.
There IS a Fisher Difference. And it’s in the full
scope of our operations...the range of our products
and services... the brilliance of our systems...
the dedication of our people.

 

Today, Fisher Scientific plays a leading role in the research,
education, healthcare, and safety communities of the world:
we serve customers whose needs are criticaland whose work
is vital. From the from the high purity of our chemical
manufacturing facilities to the end-to-end supply chain capability

of our global logistics, everything we do...everything we are...
is designed to supportour customers.

 

PAUL MONTRONE (ON CAMERA):

When you're talking about science, you're not talking
aboutmachinery, you’re not talking about adding efficiency
and productivity. You're talking about how do our customers
get the most out of our science. We are in the centerof this
activity. We’re a leader in serving the people that are on the
forefront of this activity. This is our tradition, it’s what we do
today, and it is what we will continue to do into the future.

 

NARRATOR:

At Fisher Scientific, we're on a mission of service begun
nearly a century ago by Chester Fisher, founder of the
Fisher brand, and reaching all the way back to the dawn
of American institutional science. Today, the Fisher brand
stands for more than ever before: a broader spectrum
products and services...

• a wider range of markets served....

• more innovative partnerships with customers...

• greater flexibility, accuracy and speed of transaction...
more complete international presence and global reach...

• more sophisticated and reliable technology.

 

[END OF EXCERPT]