Client: Finnair
Promotional Brochure
Thompson Travel Marketing, New York, NY
You need brochure copywriter who knows how to project your uniqueness into the marketplace.
Airlines compete aggressively for tourist travelers. The challenge is to locate, and focus on, the unique or special nature of the client's product, service, or capability. In this case, it was a no-brainer. Who better to fly you to Finland...than Finnair?

It's a quick dose of the way I'm thinking about the challenges and rewards of marketing communication in today's internet-driven business environment.