Video
POND, COUPLE IN ROWBOAT, MAN IN
ARROW SHIRT, ROWS LAZILY
STILLS: ARROW MAN, WITH WOMAN, PICNICKING...
RIDING HORSES...
WALKING ON THE BEACH...LOUNGING BY A FIREPLACE
GRAPHIC:
ARROW LOGO BUILDS
STILLS:
MEN IN VARIOUS
LEISURE ACTIVITIES
SHOOTING SKEET
POLISHING ANTIQUE CAR
DRIVING POWERFUL
SPORTS CAR
PLAYING CHESS
IN COUNTRY, BEING
PHOTOGRAPHED BY
WOMAN FRIEND...
FILM FOOTAGE (RECAP): MISTY POND, ROWING
STILLS: MONTAGE OF ARROW COLLAR ADS, MOVING QUICKLY THROUGH TIME, TO THE PRESENT...
FULL SCREEN GRID:
ALL THE ARROW COLLAR MEN
HISTORY COLLAGE:
IMAGES OF STYLISH,
UPSCALE AMERICAN MEN THROUGHOUT HISTORY. FAST-PACED VISUAL
FLOW: 1800'S TO
PRESENT...
CONTEMPORARY MALE FASHION IMAGES: STRESSING VARIETY, MEN IN ACTION...
THEIR INNER QUALITY, SPIRIT,
PERSONALITY...
|
Audio
MUSIC:
SOFT, ROMANTIC, LYRICAL
NARRATION:
Days like this... Good wine. Sunset. The freshness of autumn...or endless spring. Days that call for words like "now"..."today"..."forever."
These are the eternal moments a man's llife is carved from.
And Arrow is there.
For over a hundred and fifty years, Arrow has helped to define the spirit of the American Man.
Whenever he relaxes, dreams, aspires, achieves...Arrow goes with him.
On days like this...days of forever...you know Arrow will be there.
MUSIC: A NOTCH MORE UPBEAT
NARRATION:
How do we account for Arrow's perennial leadership...? Arrow knows the American Man.
MUSIC:
FAST-PACED MIX COMPRESSING AMERICAN POP MUSIC HISTORY: STEPHEN FOSTER, OLD-TIMEY BANJO, EARLY JAZZ, 40'S
SWING, EARLY ROCK,CONTEMPORARY
FUSION, ETC.
NARRATION:
The American Man. Setting records...setting trends...touching every base, from informality to elegance...with ease and confidence.
For any occasion, he sets the pace. He knows it. The world knows it. And the world also knows that, whenever you find the American Man...
Arrow is there.
(END OF EXCERPT) |
